Business

McDonald’s customers fume at ‘skimpy’ $5 value deal: ‘Only one month? No thanks!’

McDonald’s customers fumed at the fast food chain for the “skimpy” offerings on its new $5 value deal — and that the promotion will only last for just one month.

The Chicago-based company will roll out the $5 combo meal on June 25 for either a McDouble or a McChicken sandwich that come with small fries, four pieces of Chicken McNuggets and a small soft drink.

The promotion will be halted at the end of July.

McDonald’s is rolling out a new $5 value meal bundle that has prompted criticism on social media. REUTERS

Mason Gunn, an X user, wrote: “$5 meal coming but for only 1 month?? No thanks! You want to lure us in and hope we’ll stay and want to pay your crazy high prices? Not a chance!”

Another X user, Michelle Sanford, wrote: “Sadly what McDonalds doesn’t seem to get is that should be its everyday price not a special.”

Sanford accused the company of making “one of its least sold items, because of how skimpy it is, a price special.”

An X user who goes by the name Rodney said McDonald’s offer falls short of the competition.

“So McDonald’s is doing a 5 dollar meal deal for one month. Won’t help unless they make it permanent because Wendy’s already has multiple meal deals starting at 5 dollars,” Rodney wrote.

Marcia Holt, another X user, agreed, writing: “Doesn’t sound like much of a commitment to its customers to me. Putting it on the menu and leaving it there sounds like a commitment.”

A spokesperson for McDonald’s told The Post: “We know how much it means to our customers when McDonald’s offers meaningful value and communicates it through national advertising. That’s been true since our very beginning and never more important than it is today.”

Diners can opt for either a McDouble sandwich (above) or a McChicken.
Social media users accused McDonald’s of skimping on the meal. A McChicken sandwich seen above. Robson90 – stock.adobe.com

The company said 90% of McDonald’s franchisees are offering meal bundles for $4 or less.

The high levels of inflation that have gripped the economy in recent years has forced companies such as McDonald’s to raise the prices of menu items.

In some places, McDonald’s charges $18 for a Big Mac meal as well as $7.29 for an Egg McMuffin.

In its most recent earnings report, McDonald’s reported a global slowdown in sales growth for the fourth straight quarter as budget-conscious consumers stayed away.

The meal also includes a side of small french fries and a four-piece set of Chicken McNuggets. picture alliance via Getty Images

“I think it’s important to recognize that all income cohorts are seeking value,” CEO Chris Kempczinski said on a post-earnings call.

Kempczinski said McDonald’s is faced with the challenge of appealing to “very discriminating” consumers who are careful as to “how they spend their dollar.”

“We have seen that our relative superiority on affordability has declined in some markets,” Kempczinski added.

Shares of McDonald’s were trading slightly down by 0.6% as of noon on Friday.